727 West Madison Invites Residents To Showcase Their Homes On Instagram

June 30, 2020

During the shelter-in-place period, rental communities relied on social media to not only share important updates with residents, but also foster a sense of community. Figuring that residents of a building like Taylor Johnson client 727 West Madison — co-developed by F&F Realty, Ltd. and TJ client Fifield Cos ., with interiors designed by TJ client Morgante Wilson Architects — had put their own stylish touches on their apartments, TJ suggested an Instagram contest inviting 727 residents to connect by posting photos of their home decor with the hashtag #showusyour727. The campaign resulted in engagement of more than 2,000 likes and comments, with the most-liked apartments winning gift certificates to Anthropologie. Check out #showusyour727 on Instagram to see how residents took their sun-filled apartments from blank canvas to personalized perfection.

Today is World Social Media Day, a time to recognize social media’s tremendous impact on global communication. If your firm or project needs help building its brand across social networks, please contact our president, Emily Johnson , to learn how Taylor Johnson can boost your real estate marketing efforts via social media.


This fun and vibrant moss accent wall at 727 West Madison garnered lots of attention in the building’s #showusyour727 Instagram contest.


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