Taylor Johnson knows one of the best ways to generate positive buzz for a community’s unique selling points is getting the right news to the right media outlet. For our client Foxford Communities, the unique selling point for Medinah on the Lake is that it was one of the few buildings in Chicago to offer “new” units that were a few years old, yet never occupied due to the recession, as well “brand new” units that were finished within the past year. When a front cover story ran in the Chicago Tribune featuring photos of Medinah on the Lake, buyer response was immediate. That cover story not only created a huge spike in traffic to the property, but more importantly generated 12 direct sales. A great example of how PR leads to positive results.
If you want to see how PR can benefit your company or development, contact Emily Johnson.