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The Builder's Publicity Builder is an easy-to-read, illustrated manual with everything homebuilders need for planning and carrying out their own publicity. The book offers step-by-step instructions for writing a news release, planning an event, handling an interview, dealing with a crisis and more. It is filled with real-life examples, helpful hints and expert advice from some of the country's most respected real estate journalists. And if you find that you're just too busy to focus on communications, The Builder's Publicity Builder will even show you how to hire the right agency, publicist or freelancer.
Price: $19.95 + $4.99 S/H
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