Are People Shopping For Your Home? Baird & Warner’s Site Can Tell You.

October 8, 2019

Realizing that many residential searches begin online, Taylor Johnson client Baird & Warner recently introduced a web-based platform to help sellers predict the marketability of their home based on how many people are searching for one like it. Using data from sites like Zillow and Trulia, the service generates heat maps that show real-time buyer activity and property-specific price estimates based on factors such as a home’s condition and nearby comps. Because Baird & Warner was the first Chicago-area real estate company to partner with Buyside, which developed the platform, we knew its launch would lend itself to media coverage. TJ worked with Crain’s Chicago Business to offer a sneak peek at how the free service works and also coordinated interviews for a second feature published by Inman.

Visit to see how much your home is worth and how many people are actively searching for similar listings in your area.


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