Blue Light Special…One Day Only!
Talk about big shopping bags! Taking a cue from the retail world, Taylor
Johnson held a 12-hour promotion for Talamore, one of Chicago’s largest
planned suburban developments. Special incentives, good for one day
only, helped create urgency.
To help spread the word, TJ hired “human signs” to direct traffic from
the main thoroughfare into the event. Once guests arrived, they enjoyed
food, beverages and delicious shopping-bag cookies while touring models
and learning more about the limited-time opportunity.
