Blue Light Special…One Day Only!
Talk about big shopping bags! Taking a cue from the retail world, Taylor Johnson & Olesker held a 12-hour promotion for Talamore, one of Chicago’s largest planned suburban developments. Special incentives, good for one day only, helped create urgency.
To help spread the word, TJO hired “human signs” to direct traffic from the main thoroughfare into the event. Once guests arrived, they enjoyed food, beverages and delicious shopping-bag cookies while touring models and learning more about the limited-time opportunity.
