Developers Use Art To Draw Attention Of Creative Office Community

December 4, 2019

Beginning with its innovative “ground raising” event featuring drones that flew to the future height of the building, Taylor Johnson client Fulton East has focused on raising the bar as work continues on the modern 12-story office building in the Fulton Market District. Inspired by his own passion as an art collector, Bob Wislow, whose Parkside Realty, Inc. is developing the building at 215 N. Peoria St., collaborated with local artist Matthew Hoffman on the highest installation of Hoffman’s world-renowned “You Are Beautiful” series. TJ coordinated a photo shoot on the first day of the installation of large “You Are Beautiful” banners on Fulton East’s slip form that will move up along with the building as it rises to its full 167-foot height — and secured coverage in Bisnow and Chicago Architecture Blog. Currently leasing, Fulton East will feature floor-to-ceiling windows with unobstructed views of the Chicago skyline, 9-by-27 balconies on each floor and an 8,000-square-foot landscaped rooftop park.

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Artist Matthew Hoffman’s “You Are Beautiful” installation is now on display at Fulton East, a modern office building under construction in the heart of Chicago’s Fulton Market District.


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