Developers Woo Renters With High-Value Amenities That Reduce Expenses

October 2, 2019

The multifamily amenities race is hotter than ever, with developers making sure to incorporate a wide range of lifestyle amenities into their apartment buildings. So when a reporter from Multifamily Executive was seeking sources to talk about how access to those high-value amenities lowers the total cost of renting, we knew Randy Fifield, chairwoman of Taylor Johnson client Fifield Cos., would offer great insight. Read more here about how a building’s amenities, smart-home technology and even location can provide value for residents by reducing their overall cost of living with monthly savings on health club fees, co-working space, utilities, pet care and even transportation.

The state-of-the-art fitness center at 727 West Madison, co-developed by Fifield Cos. with F&F Realty, represents a cost savings for residents who would otherwise pay health club fees.


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