Luxury Rental Towers Take Amenities All The Way To The Top

October 7, 2019


The competitive luxury rental market has had developers thinking differently about one of the most coveted places in a high-rise building — the penthouse. Traditionally dedicated to a limited number of units, penthouse-level access is now being given to more residents as developers create communal amenities in their buildings’ highest spaces. When we shared this trend with media, a reporter from Forbes.com took an interest and we were able to provide several examples from Taylor Johnson clients M&R DevelopmentFifield Cos.F&F RealtyOptima, Inc. and CA Ventures, as well as broker insight from client Downtown Apartment Company. Read more here about the top-floor amenities at 73 E. Lake727 West MadisonOptima Signature and Eleven 40.

The Sky Lounge at 727 West Madison, from co-developers F&F Realty and Fifield Cos., is one example of how developers are dedicating penthouse space to communal amenities.


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