Marketing Splash

October 23, 2013


Last May, Taylor Johnson client Fifield Cos. hosted a designer showcase to launch K2, its 496-unit luxury apartment tower in Chicago. The event was a smashing success, as more than 1,500 people attended the three-night event at K2. Randy Fifield recently gave Units the inside story as to how the event was conceived and what it took to pull off such an innovative idea.

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A featured unit from the K2 Designer Showcase.
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