Multifamily Providers Get Creative Imagining The Intangible

December 8, 2014


When a new condominium building is still under construction, it can be difficult for homebuyers to imagine the views, the neighborhood’s vibe and the overall living experience the project will deliver. But, as Taylor Johnson client Related Realty explains to Multi-Housing News, realtors and developers across the country are helping prospective buyers envision their new home in a variety of ways, including co-branding buildings through local retailers, hosting special events, and using drone photography to capture future views from each floor.

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Photography taken from drones, like this southwest view from the 14th floor of the 100 West Huron site, is used to market dramatic views of unbuilt residential towers.


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