Giving voice to your brand

Over the course of four decades, Taylor Johnson has produced and managed dozens of successful campaigns involving a variety of marketing disciplines. Today we are focused primarily on public relations, social media, internet marketing and other communications strategies designed to build and strengthen client brands, raise awareness and increase profitablity.


  • Public Relations

  • Social Media

  • Internet Marketing

Given the ever-changing state of communications and the fragile trust that exists between an organization and its public, it’s not surprising that PR is evolving every day. The best public relations firms evolve with it, offering clients solutions that not only incorporate the latest tactics in communications and media, but also the strategies that render them effective.

Successful PR comes down to delivering the right message through the right medium at the right time. At Taylor Johnson that message is rooted in sound marketing strategy, skillfully crafted communications and decades of media-relations experience. The end product can take a variety of forms, from an article in the newspaper to a word-of-mouth campaign. In each case, unlike advertising, publicity bears the credibility of an implied endorsement from an objective third-party, designed to build and strengthen client brands, raise awareness and increase profitability.

Taylor Johnson’s public relations services include:

  1. Media Relations

    Media Relations Matters

    Despite the sweeping changes in traditional media, media relations is still an important part of a successful marketing program. Even in a new-media world (and sometimes especially in a new-media world), targeted media relations still increases awareness; still builds credibility; and still drives bottom-line results.

    Today, the media is not only an important conduit to your audience but an important audience in and of itself. At Taylor Johnson, we communicate directly with writers, producers and editors literally every day, and our media relationships lead to meaningful opportunities for our clients.

    Taylor Johnson offers:
    » Media relations strategy for companies and projects
    » Targeted media list development
    » News release writing and distribution
    » Press kit development (print and online)
    » Press conference coordination
    » Online news rooms
    » Story pitching and follow-up

    Read our case studies:
    » HSA PrimeCare | PR Case Study
    » Lexington Homes | Lexington Park PR Case Study
    » MACK Companies | National PR Case Study
    » Marquette Companies  | Corporate PR Case Study
    » Meritus Homes | PR Case Study
    » Englewood Construction | Corporate PR Case Study

  2. News Releases

    The Importance of News Releases

    News releases used to be called press releases because they were written for the press. While the media is still an important audience for news releases, they’re no longer the only audience. Today, news releases are a vital communications tool for directly reaching your customers with high-value content – content that addresses their needs and positions you as an expert. News releases can also improve your search engine optimization, augment your web site content and drive prospects into the sales cycle.

  3. Event Planning

    Event Planning

    From intimate gatherings to big-ticket galas, Taylor Johnson has planned some of the most talked-about events in Chicago real estate. From concept to execution, every detail is deftly handled and professionally managed. Most importantly, you’ll feel like a guest at your own event, and your guests will feel like VIPs.

    Event Planning
    » Groundbreakings
    » Grand Openings
    » Buyer / Broker Receptions
    » Company Meetings / Conferences

  4. Brand Strategy

    Giving Voice to Your Brand

    Your brand is the essence of who you are – to your customers, your peers, your employees. It’s what creates meaningful differentiation between you and every other company gunning for your market share. It’s also the blueprint that guides the decisions you make – not only with regard to marketing but to overall business strategy as well. Taylor Johnson can help identify and articulate your brand in ways that resonate with the audiences most important to you.

    Branding Services
    » Brand Discovery & Positioning
    » Executive Brand Boot Camps
    » Marketing Plans
    » Branded Promotions
    » Internal Branding
    » Brand Management

    Read our case studies:
    » Meritus Homes | Branding and Identity Case Study
    » New City | Branding Case Study

  5. Marketing

    Reaching Your Customers Directly

    You have a winning idea, product or service. There are people out there who need to know about it. But you don’t want to throw money at expensive advertising or filter your message through the media. That’s where we can help with direct communications for both business-to-business and business-to-consumer applications.

    Taylor Johnson will work with you to create a strategy, craft messaging and identify the marketing channels that allow you to reach your audience directly. Our marketing programs include:

    » Online news release distribution
    » White papers and e-books
    » Blogs
    » Social networking
    » Webinars
    » Live events
    » E-mail marketing
    » Newsletters
    » Web videos
    » Podcasts
    » Viral marketing

Every day, a new wave of real estate companies wake up and realize a conversation has formed around their brand…and they’re on the outside looking in. Taylor Johnson offers social media marketing services, including blogging, social networking, and content strategy, to establish – and re-establish – clients at the center of this conversation.

The most powerful marketing phenomenon since the Internet itself, social media levels the playing field for small companies that want to compete with larger rivals; for large corporations that want to market on a more personal level; and for consumers who have the power to influence the marketplace as never before.

Taylor Johnson’s social media programs include:

  1. Blog Marketing

    Blog Marketing: You Are What You Publish

    Blog marketing is predicated on the idea that no one knows your business, products, your industry or your customers better than you. By sharing information on the Web that’s valuable to your customers (both the ones you know and the ones you haven’t met yet), you not only help them, you help yourself.

    Higher SEO, greater media exposure, and the potential to generate more inbound leads are just a few of the added benefits of blog marketing; while the reputation you develop as a thought leader keeps you top of mind when your customers are ready to make a buying decision or referral.

    Taylor Johnson excels in blog strategy, design, writing, management and marketing. We offer:

    » Keyword analysis
    » Blog design and set up
    » Blog content writing
    » Video/audio content creation
    » Blog monitoring

    Read our case studies:
    » RMK Management Corporation | Social Media Case Study
    » Tricap Preferred | Blog Case Study
    » Van Buren Lofts | Social Media Case Study
    » Englewood Construction | Hard Hat Chat Blog Case Study

  2. Social Networking

    Social Networking and ROI 

    Yes, social networking is in its infancy. Yes, there are very few experts and a lot of trial and error. Yes, there are companies who won’t touch social networking because they can’t prove the return on investment. But when it comes to ROI and social networking, businesses need to be asking themselves one very important question: What’s the Return On Ignoring this stuff?

    At Taylor Johnson, we don’t claim to have all the answers regarding social networking, but we’re in the trenches every day. And we’re convinced there’s a social networking tool that can benefit just about any business – including yours.

    Taylor Johnson offers:
    » Twitter set up and maintenance
    » Facebook and MySpace set up
    » Custom social networks
    » LinkedIn set up and training
    » Social bookmarking
    » Viral marketing campaigns

  3. Web Videos

    Web Videos

    If you have a good story to tell, chances are web video will make it even better. Search engine statistics seem to bear this out. YouTube is now the 2nd largest search engine in the world behind Google.

    Over the past couple of years, creating web-video content not only has become easier and less expensive; it also has become completely necessary. Web videos can help you achieve a number of sales and marketing goals while taking a variety of forms – from customer education and product demos to property tours and testimonials.

    Taylor Johnson works with clients to create compelling, cost-effective video content within a wide range of budgets. Just as importantly, we market your video content across the social web and beyond.

    Video services include
    » Script writing
    » Pre-production, production, post-production
    » Motion graphics
    » YouTube and Vimeo channel set up
    » Social network integration
    » Range of equipment options

The best PR, the most thought-provoking blog and the most social of social media campaigns don’t mean a thing if your business doesn’t have a strong foundation with Internet marketing.

A functional, visually-appealing and well-written web site is still home base for any online marketing effort. A practical SEO strategy is still a prerequisite to effective web content. A consistent e-mail marketing program is still a key driver for customer interaction and lead generation.

Taylor Johnson provides a full range of Internet marketing services, from keyword analysis and web content writing to comprehensive web site design and web site programming.

Internet marketing services include:

  1. Web Site Design

    Web Site Design for Business 

    What makes Taylor Johnson different from the legions of professionals who call themselves web site designers? It’s simple: we recognize that a web site is first and foremost a business tool, and to the extent your web site reflects your business objectives, it will be successful in helping you achieve them.

    Today, web site designers come in a variety of forms and focus on a variety of things. Graphic designers tend to focus on the visual interface – often at the expense of business utility. Programmers tend to focus on web site features – often with little regard for user experience.

    Taylor Johnson focuses on your customers, your markets, your goals – i.e. your business. Then, we assign the best project team to carry out content development, design and programming. And we manage the project to stay on schedule and on budget. Finally, we market your new web site so it starts working for you the day it goes live.

    Taylor Johnson offers:
    » SEO and keyword strategies
    » Wireframe development & site outline
    » Web site copywriting
    » Graphic design
    » HTML and Flash programming
    » Content management systems
    » Social media integration

  2. Search Engine Optimization

    Search Engine Marketing: SEO & Keyword Strategies 

    In the age of search engine marketing and search engine optimization, the words and phrases you use in web site copy, news release headlines, blog posts and web site metadata are so important they literally can mean the difference between Internet prominence and Internet obscurity. They also can save (or cost) you huge amounts of online advertising dollars.

    Identifying the keywords that will help your product, service or organization get found in both organic and paid search is a critical first step for any Internet marketing program.

    Taylor Johnson has experience with a variety of tools and techniques to help you “choose your words carefully” and develop a viable keyword strategy.

    Taylor Johnson’s SEO and keyword services include: 
    » Keyword research and analysis
    » Google AdWord analysis
    » Competitor research
    » Web site metadata optimization
    » SEO copywriting services

  3. E-mail Marketing

    Effective E-mail Marketing Campaigns 

    Today, e-mail marketing technology is so ubiquitous that almost anyone can create and send a professional-looking e-mail. But effective e-mail marketing campaigns require a lot more than accessible software.

    List scrubbing, prospect targeting, offer marketing, timing, testing, copywriting, design…all of these factors and more go into creating a successful campaign. Taylor Johnson provides the strategy and content to ignite your e-mail marketing campaigns, to increase open and click-through rates, and to drive leads and sales.

    E-mail marketing services include:
    » Campaign strategy & management
    » List services
    » Graphic design & template customization
    » Copywriting
    » Reporting
    » White-label solutions

     

  4. Online Advertising

     The Smarter Way to Do Online Advertising 

    The great thing about online advertising, including pay-per-click and impressions-based campaigns, is that it works. The not so great thing is once you stop doing it, it doesn’t work. That means it’s very easy for companies to develop a reliance on (some might say addiction to) online advertising.

    At Taylor Johnson, we see online advertising as part of a broader Internet Marketing strategy built around value-based content – content that can actually reduce or even eliminate the need for expensive online advertising over time.

    That philosophy is behind the precision in our pay per click and impressions-based advertising campaigns, from keyword analysis to budgeting to media placement.

    Taylor Johnson’s online advertising services include: 
    » Keyword analysis
    » Competitive analysis
    » Google, YouTube, Yahoo & Facebook programs
    » Media planning and placement
    » Copywriting
    » Design

  5. Customer Research

    Online Surveys and Customer Research 

    Online surveys and customer research tools make it easier than ever to find out exactly what your customers want. All you have to do is ask them. Surprisingly, very few companies do.

    Taylor Johnson offers customer research programs using a combination of online and offline survey tools, focus groups and one-on-one interviews.

 
 
 

Over the course of four decades, Taylor Johnson has produced and managed dozens of successful campaigns involving a variety of marketing disciplines. Today we are focused primarily on public relations, social media, internet marketing and other communications strategies designed to build and strengthen client brands, raise awareness and increase profitablity.


Public Relations

Given the ever-changing state of communications and the fragile trust that exists between an organization and its public, it’s not surprising that PR is evolving every day. The best public relations firms evolve with it, offering clients solutions that not only incorporate the latest tactics in communications and media, but also the strategies that render them effective.

Successful PR comes down to delivering the right message through the right medium at the right time. At Taylor Johnson that message is rooted in sound marketing strategy, skillfully crafted communications and decades of media-relations experience. The end product can take a variety of forms, from an article in the newspaper to a word-of-mouth campaign. In each case, unlike advertising, publicity bears the credibility of an implied endorsement from an objective third-party, designed to build and strengthen client brands, raise awareness and increase profitability.

Taylor Johnson’s public relations services include:

Media Relations

Media Relations Matters

Despite the sweeping changes in traditional media, media relations is still an important part of a successful marketing program. Even in a new-media world (and sometimes especially in a new-media world), targeted media relations still increases awareness; still builds credibility; and still drives bottom-line results.

Today, the media is not only an important conduit to your audience but an important audience in and of itself. At Taylor Johnson, we communicate directly with writers, producers and editors literally every day, and our media relationships lead to meaningful opportunities for our clients.

Taylor Johnson offers:
» Media relations strategy for companies and projects
» Targeted media list development
» News release writing and distribution
» Press kit development (print and online)
» Press conference coordination
» Online news rooms
» Story pitching and follow-up

Read our case studies:
» HSA PrimeCare | PR Case Study
» Lexington Homes | Lexington Park PR Case Study
» MACK Companies | National PR Case Study
» Marquette Companies  | Corporate PR Case Study
» Meritus Homes | PR Case Study
» Englewood Construction | Corporate PR Case Study

News Releases

The Importance of News Releases

News releases used to be called press releases because they were written for the press. While the media is still an important audience for news releases, they’re no longer the only audience. Today, news releases are a vital communications tool for directly reaching your customers with high-value content – content that addresses their needs and positions you as an expert. News releases can also improve your search engine optimization, augment your web site content and drive prospects into the sales cycle.

Event Planning

Event Planning

From intimate gatherings to big-ticket galas, Taylor Johnson has planned some of the most talked-about events in Chicago real estate. From concept to execution, every detail is deftly handled and professionally managed. Most importantly, you’ll feel like a guest at your own event, and your guests will feel like VIPs.

Event Planning
» Groundbreakings
» Grand Openings
» Buyer / Broker Receptions
» Company Meetings / Conferences

Brand Strategy

Giving Voice to Your Brand

Your brand is the essence of who you are – to your customers, your peers, your employees. It’s what creates meaningful differentiation between you and every other company gunning for your market share. It’s also the blueprint that guides the decisions you make – not only with regard to marketing but to overall business strategy as well. Taylor Johnson can help identify and articulate your brand in ways that resonate with the audiences most important to you.

Branding Services
» Brand Discovery & Positioning
» Executive Brand Boot Camps
» Marketing Plans
» Branded Promotions
» Internal Branding
» Brand Management

Read our case studies:
» Meritus Homes | Branding and Identity Case Study
» New City | Branding Case Study

Marketing

Reaching Your Customers Directly

You have a winning idea, product or service. There are people out there who need to know about it. But you don’t want to throw money at expensive advertising or filter your message through the media. That’s where we can help with direct communications for both business-to-business and business-to-consumer applications.

Taylor Johnson will work with you to create a strategy, craft messaging and identify the marketing channels that allow you to reach your audience directly. Our marketing programs include:

» Online news release distribution
» White papers and e-books
» Blogs
» Social networking
» Webinars
» Live events
» E-mail marketing
» Newsletters
» Web videos
» Podcasts
» Viral marketing


Social Media

Every day, a new wave of real estate companies wake up and realize a conversation has formed around their brand…and they’re on the outside looking in. Taylor Johnson offers social media marketing services, including blogging, social networking, and content strategy, to establish – and re-establish – clients at the center of this conversation.

The most powerful marketing phenomenon since the Internet itself, social media levels the playing field for small companies that want to compete with larger rivals; for large corporations that want to market on a more personal level; and for consumers who have the power to influence the marketplace as never before.

Taylor Johnson’s social media programs include:

Blog Marketing

Blog Marketing: You Are What You Publish

Blog marketing is predicated on the idea that no one knows your business, products, your industry or your customers better than you. By sharing information on the Web that’s valuable to your customers (both the ones you know and the ones you haven’t met yet), you not only help them, you help yourself.

Higher SEO, greater media exposure, and the potential to generate more inbound leads are just a few of the added benefits of blog marketing; while the reputation you develop as a thought leader keeps you top of mind when your customers are ready to make a buying decision or referral.

Taylor Johnson excels in blog strategy, design, writing, management and marketing. We offer:

» Keyword analysis
» Blog design and set up
» Blog content writing
» Video/audio content creation
» Blog monitoring

Read our case studies:
» RMK Management Corporation | Social Media Case Study
» Tricap Preferred | Blog Case Study
» Van Buren Lofts | Social Media Case Study
» Englewood Construction | Hard Hat Chat Blog Case Study

Social Networking

Social Networking and ROI 

Yes, social networking is in its infancy. Yes, there are very few experts and a lot of trial and error. Yes, there are companies who won’t touch social networking because they can’t prove the return on investment. But when it comes to ROI and social networking, businesses need to be asking themselves one very important question: What’s the Return On Ignoring this stuff?

At Taylor Johnson, we don’t claim to have all the answers regarding social networking, but we’re in the trenches every day. And we’re convinced there’s a social networking tool that can benefit just about any business – including yours.

Taylor Johnson offers:
» Twitter set up and maintenance
» Facebook and MySpace set up
» Custom social networks
» LinkedIn set up and training
» Social bookmarking
» Viral marketing campaigns

Web Videos

Web Videos

If you have a good story to tell, chances are web video will make it even better. Search engine statistics seem to bear this out. YouTube is now the 2nd largest search engine in the world behind Google.

Over the past couple of years, creating web-video content not only has become easier and less expensive; it also has become completely necessary. Web videos can help you achieve a number of sales and marketing goals while taking a variety of forms – from customer education and product demos to property tours and testimonials.

Taylor Johnson works with clients to create compelling, cost-effective video content within a wide range of budgets. Just as importantly, we market your video content across the social web and beyond.

Video services include
» Script writing
» Pre-production, production, post-production
» Motion graphics
» YouTube and Vimeo channel set up
» Social network integration
» Range of equipment options


Internet Marketing

The best PR, the most thought-provoking blog and the most social of social media campaigns don’t mean a thing if your business doesn’t have a strong foundation with Internet marketing.

A functional, visually-appealing and well-written web site is still home base for any online marketing effort. A practical SEO strategy is still a prerequisite to effective web content. A consistent e-mail marketing program is still a key driver for customer interaction and lead generation.

Taylor Johnson provides a full range of Internet marketing services, from keyword analysis and web content writing to comprehensive web site design and web site programming.

Internet marketing services include:

Web Site Design

Web Site Design for Business 

What makes Taylor Johnson different from the legions of professionals who call themselves web site designers? It’s simple: we recognize that a web site is first and foremost a business tool, and to the extent your web site reflects your business objectives, it will be successful in helping you achieve them.

Today, web site designers come in a variety of forms and focus on a variety of things. Graphic designers tend to focus on the visual interface – often at the expense of business utility. Programmers tend to focus on web site features – often with little regard for user experience.

Taylor Johnson focuses on your customers, your markets, your goals – i.e. your business. Then, we assign the best project team to carry out content development, design and programming. And we manage the project to stay on schedule and on budget. Finally, we market your new web site so it starts working for you the day it goes live.

Taylor Johnson offers:
» SEO and keyword strategies
» Wireframe development & site outline
» Web site copywriting
» Graphic design
» HTML and Flash programming
» Content management systems
» Social media integration

Search Engine Optimization

Search Engine Marketing: SEO & Keyword Strategies 

In the age of search engine marketing and search engine optimization, the words and phrases you use in web site copy, news release headlines, blog posts and web site metadata are so important they literally can mean the difference between Internet prominence and Internet obscurity. They also can save (or cost) you huge amounts of online advertising dollars.

Identifying the keywords that will help your product, service or organization get found in both organic and paid search is a critical first step for any Internet marketing program.

Taylor Johnson has experience with a variety of tools and techniques to help you “choose your words carefully” and develop a viable keyword strategy.

Taylor Johnson’s SEO and keyword services include: 
» Keyword research and analysis
» Google AdWord analysis
» Competitor research
» Web site metadata optimization
» SEO copywriting services

E-mail Marketing

Effective E-mail Marketing Campaigns 

Today, e-mail marketing technology is so ubiquitous that almost anyone can create and send a professional-looking e-mail. But effective e-mail marketing campaigns require a lot more than accessible software.

List scrubbing, prospect targeting, offer marketing, timing, testing, copywriting, design…all of these factors and more go into creating a successful campaign. Taylor Johnson provides the strategy and content to ignite your e-mail marketing campaigns, to increase open and click-through rates, and to drive leads and sales.

E-mail marketing services include:
» Campaign strategy & management
» List services
» Graphic design & template customization
» Copywriting
» Reporting
» White-label solutions

 

Online Advertising

 The Smarter Way to Do Online Advertising 

The great thing about online advertising, including pay-per-click and impressions-based campaigns, is that it works. The not so great thing is once you stop doing it, it doesn’t work. That means it’s very easy for companies to develop a reliance on (some might say addiction to) online advertising.

At Taylor Johnson, we see online advertising as part of a broader Internet Marketing strategy built around value-based content – content that can actually reduce or even eliminate the need for expensive online advertising over time.

That philosophy is behind the precision in our pay per click and impressions-based advertising campaigns, from keyword analysis to budgeting to media placement.

Taylor Johnson’s online advertising services include: 
» Keyword analysis
» Competitive analysis
» Google, YouTube, Yahoo & Facebook programs
» Media planning and placement
» Copywriting
» Design

Customer Research

Online Surveys and Customer Research 

Online surveys and customer research tools make it easier than ever to find out exactly what your customers want. All you have to do is ask them. Surprisingly, very few companies do.

Taylor Johnson offers customer research programs using a combination of online and offline survey tools, focus groups and one-on-one interviews.

Taylor Johnson