Your House Is Ready For Its Close-Up

September 27, 2013


As this Wall Street Journal story reports, mini movies and Hollywood-style trailers are the newest way to market luxury for-sale product. In fact, 14 percent of sellers used video to help sell their homes in 2012, up from 9 percent five years ago, according to NAR. But is anyone in Chicago doing this? You bet — just check out this video of the South Loop Luxury by Related collection fromĀ  Taylor Johnson client Related Midwest. Is your project ready for its close-up?

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