3 Reasons For-Sale Developers Should Break Ground Now

June 9, 2021


Getting for-sale projects into the ground sooner rather than later has numerous benefits. That’s the expert advice that David Wolf, president and CEO of Taylor Johnson client Wolf Development Strategies, a full-service development advisory, marketing and sales firm, offers in his latest thought leadership piece for Multi-Housing News. In the bylined article, which was pitched and coordinated by the TJ team, Wolf discusses the top three reasons developers should move up their construction timeline, and how any challenges around breaking ground with less than a typical percentage of units pre-sold – or without any pre-sales at all – can be adeptly navigated for a successful sales strategy.

Wolf Development Strategies is currently leading sales and marketing for Lendlease’s The Reed, a 41-story luxury residential high-rise in Chicago’s Printers Row neighborhood; 1400 Monroe, a collection of 42 luxury residences in Chicago’s West Loop; and The DeMarcay, an 18-story condo tower in downtown Sarasota, Fla. (Clockwise)


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