As millennials reach peak homebuying age, appealing to this key group is a top priority for many homebuilders. When NewHomeSource writer Camilla McLaughlin was working on a story about the strategies builders

are employing to design for this younger demographic, we connected her with Taylor Johnson clients Lexington Homes and Mary Cook Associates. In the resulting feature, Lexington’s Jeff Benach discussed how the firm, as a regional builder, is better able to identify desirable locations and make design modifications, such as the inclusion of more flex space, that enhance the marketability of a home. Meanwhile, Mary Cook addressed the importance of conducting market research and, if necessary, fine-tuning a design based on feedback from prospective buyers. Read the full story, which also includes insights from client KTGY Architecture + Planning, here.

Lexington Homes appeals to millennials with prime locations and added flex space, as is offered in this townhome design at Lexington Heritage in Arlington Heights, Ill.