Optima And Downtown Apartment Company Dish On The Apartment Of The Future
With changing luxury consumer tastes at play, Multi-Housing News recently looked to Taylor Johnson clients Optima, Inc.and Downtown Apartment Company (DAC) for a story featuring forecasts on the must-haves for apartments of the future. Tara Hovey, president and COO of Optima, talked about how programming will have to focus on wellness to make sure residents can find a calming space to connect and recharge. Ben Creamer, co-founder and managing broker of DAC, noted that hotel-style concierge services will continue to be added to help ease the lives of residents. Also in Multi-Housing News, Hovey recently was interviewed for the magazine’s Q&A feature, where she shared her thoughts on fears of overbuilding and what a development needs to include to stand out in the Chicago market.