As an expert in placemaking, Taylor Johnson client Lendlease sought to create not just a new development, but an entire neighborhood when it launched Southbank along the South Branch of the Chicago River. With the project’s robust master plan — it includes five residential towers, the new Southbank Park and an extension of the Riverwalk — and a unique arts-based branding strategy, TJ knew this story warranted a national placement and got to work on pitching. The resulting coverage on Forbes.com captured the essence of this dynamic riverfront neighborhood and included details on The Cooper at Southbank, the project’s first high-rise, which welcomed residents last fall. Stay tuned to TJ TALK for future updates on Southbank.

Southbank, Lendlease’s new neighborhood development along the South Branch of the Chicago River.