Chicago-based development partners Fifield Cos. and F&F Realty, Ltd. celebrated the grand opening earlier this month of 727 West Madison, the 45-story, 492-unit luxury apartment building standing as the tallest building in the city’s West Loop neighborhood. A ribbon-cutting ceremony attended by 27th Ward Alderman Walter Burnett and the developers kicked off two evenings of events at the tower, which included the reveal of the penthouse-level Sky Lounge. Apartment leasing began in late October 2018 and the building is 70% leased.

“Due to its stunning architecture, this development was one of the most anticipated in the West Loop and the city of Chicago, and our grand opening is a celebration of what we’ve accomplished with 727 West Madison,” said David Friedman, president of F&F Realty Ltd., owner and co-developer of 727 West Madison. “Not only have we delivered an exceptional building and the West Loop’s highest amenity space and residence, but we’ve created a gateway to the neighborhood that honors Chicago’s tradition of architectural innovation.”

During the two-day grand opening, guests visited model apartments furnished and decorated by Brianne Bishop Design, Michael Richman Interiors, Cort Furniture and retailer Anthropologie. The two-bedroom penthouse was furnished and decorated by Ethan Allen.

Guests also toured the building’s many amenity spaces on the 7^th floor, enjoying beer from neighboring Haymarket Brewery, wine, small bites and music on the resort-style pool and sun deck; chair massages and yoga from Elevated Living in the fitness and wellness center; and an ice cream bar in the party room. The expansive coffee bar and resident’s lounge, with swing chairs to take in the cityscape, as well as the golf simulator, co-working spaces, business and conference center, library with fireplace, and dog spa and dog run were also all open to visitors. Tours were topped off with the reveal of the penthouse-level Sky Lounge, a membership-based entertainment showpiece for exclusive use to the residents of 727 West Madison.

Designed by Karen Herold of West Loop-based Studio K – the firm behind the design of notable Chicago restaurants such as Girl & The Goat, Monteverde, GT Prime and Maple & Ash – the Sky Lounge occupies almost half of the entire top floor at 727 West Madison, offering the highest panoramic views of the city from the West Loop and Lake Michigan. Guests were treated to food from Chef Stephanie Izard’s Goat Group, a vodka bar, live music and make-up consultations in the Sky Lounge, and also enjoyed a dessert bar in the penthouse apartment.

“727’s height is unmatched in the West Loop, so we wanted a space where residents have the opportunity to enjoy the extraordinary city views that are unique to this building,” said Randy Fifield, chairwoman of Fifield Cos., one of the nation’s leading multifamily developers. “We worked through every detail of the Sky Lounge interiors with Karen Herold and her team at Studio K. Karen’s elegant but playful design complements Morgante Wilson’s vision for the 7^th floor amenity level and FitzGerald’s distinctive elliptical architecture, making the interiors as stunning as the views of the cityscape.”

Designed by Chicago-based FitzGerald Associates Architects, construction on 727 West Madison began in early 2017, with Evanston, Ill.-based Morgante Wilson Architects as interior designer for the residences and most common spaces. Bozzuto is the building’s leasing and property manager.

727 West Madison offers studio, convertible, one-, two- and three-bedroom residences, ranging from approximately 500 to 1,550-plus square feet, with the 45^th-floor, two-bedroom penthouse sized at 1,800 square feet. Pricing, which changes daily, currently starts at $2,170 per month for studios, $2,330 for convertibles, $2,880 per month for one-bedrooms, $4,305 per month for two-bedrooms and $6,080 per month for three-bedrooms. Adjacent to the building at its ground level is 10,000 square feet of retail space. Both Whole Foods and Mariano’s are across the street from the tower.

Apartments are appointed with plank flooring; oversized windows with views of downtown and, on higher floor residences, Lake Michigan; contemporary kitchens with quartz countertops, flat-paneled cabinets, high-end stainless-steel appliances and Grohe Concetto faucets; and bathrooms with quartz countertops, frameless glass shower doors, soaking tubs and porcelain tile walls and flooring. Select apartments will feature walk-in closets in the master bedrooms and double-bowl vanities in the master bathrooms.

High-speed internet and video are available in all apartments, with the resident’s choice of provider. The building also features a 24-hour on-site concierge, bike storage with repair supplies and air pumps, and an indoor parking garage with 375 parking spaces.

“727 West Madison has brought to the West Loop the stylish residences and amazing amenities and services people living in this neighborhood have been craving,” said Steve Fifield, founder and CEO of Fifield Cos., and the 2019 recipient of the Chicago Commercial Real Estate Association’s Legacy Award. “From its dramatic exterior to its upscale interiors, 727 West Madison is an iconic addition to the skyline and reflects the best of the live-work-play lifestyle that attracts so many professionals to this downtown neighborhood.”

The 727 West Madison leasing center is located in the building and showcases kitchen, bath and flooring finishes. It is open Monday through Friday from 9 a.m. to 6 p.m., Saturday from 10 a.m. to 5 p.m. and Sunday from noon to 5 p.m. The designer models on the 25^th floor, and penthouse model on the 45^th floor, also are available to tour. For more information or to schedule a tour, call (312) 819-7300 or visit www.727westmadison.com.

About Fifield Cos.:

Fifield Cos. is one of the nation’s premier developers of luxury mid- and high-rise rental apartments. Established in 1977, Fifield has earned a reputation for creating superb living environments in some of the country’s most renowned locations, including Chicago, Dallas, Austin, southeast Florida, Los Angeles, Las Vegas and Honolulu. Fifield has completed more than 70 projects in the United States worth more than $7 billion. For more information, visit www.fifieldco.com.

About F&F Realty Ltd.:

Leaders in residential and commercial real estate management and development in the greater Chicago area, Skokie-based F & F Realty, Ltd., has been operating and managing residential and commercial real estate in the Chicago area since 1979. Founded by David M. Friedman, president and chief operating officer, the company has owned and managed thousands of apartment residences, executive office buildings and leading hotels. For more information, visit fandfrealty.com.