Making sure consumers can quickly find and use data to make homebuying and selling easier is priority No. 1 for Taylor Johnson client Baird & Warner, llinois’ largest family-owned independent real estate services company. And a real estate agent is the best data navigator they have, explains Laura Ellis, Baird & Warner’s president of residential sales and executive vice president, in her latest Forbes.com article. TJ worked with Ellis on the thought leadership piece that details the dynamics between agents and consumers in determining the best ways to leverage tech to ensure clients achieve their personal goals. It’s sound advice, given a recent survey found 9 out of 10 Gen Z adults — a generation raised on tech — plan to use a real estate agent to buy a home.

Laura Ellis, president of residential sales and executive vice president at Baird & Warner, shares how real estate agents can help consumers better navigate data to make the buying and selling experience easier.