Great floor plans are foundational to a multifamily building’s appeal, but that doesn’t mean developers need conventional layouts to achieve success. When the Taylor Johnson team learned how several clients used innovative, performance-based design to overcome floor plan challenges created by a building’s form, we took the story to a real estate writer at Forbes.com. Read more here about how TJ clients 727 West Madison, Mary Cook Associates and The Habitat Company turned tricky floor plans into unique residences with standout features — and some of the most popular homes in their developments.

Unusual floor plans that are thoughtfully designed, like this two-bedroom at 727 West Madison that features a curved wall in the living area, appeal to renters for their form and function.