Exclusive agreement provides listings on Zillow Showcase at a 40% discount
Baird & Warner, Chicagoland’s largest family-owned independent real estate services company, today announced it is now offering its agents access to Zillow Showcase through an exclusive, customized program designed to provide agents and their listings significantly more saves and shares on the nation’s leading real estate platform at a cost that is 40% discounted from the standard Zillow Showcase offering.
Key features of Zillow Showcase include priority placement in search results, interactive floor plans and 3D tours, exclusive listing email alerts to prospective buyers based on tailored search data, highlighted markers on mapped search results, and prominent agent visibility on the listing page that provides direct communication to the agent, all of which are significant enhancements over a standard Zillow listing. To meet the elevated visual requirements for Zillow Showcase, Baird & Warner agents will take advantage of the brokerage’s in-house Image Services offering, which delivers high-impact visual marketing, such as video, photography and floor plans for the firm’s agents and clients.
“Our agreement with Zillow Showcase enables Baird & Warner to provide our agents with a tool that gets their clients’ listings the best possible visibility on the most visited real estate portal in the U.S. Furthermore, Showcase listings are at a significant advantage on the platform with 84% more page views, 77% more saves and 93% more shares compared to similar nearby traditional listings on Zillow,” said Dean Rouso, senior vice president of strategic initiatives at Baird & Warner. “Every aspect of Zillow Showcase is designed to create an immersive experience and increase time spent viewing a listing. Our agents will be able to tap those capabilities for a heavily discounted rate and have the benefit of a supportive team in place to handle coordination with the platform as well as exceptional visual assets from Baird & Warner Image Services.”
Other highlights of Baird & Warner’s Zillow Showcase program include AI-powered photo organization that highlights the home’s layout and key features, guided room-by-room touring and an exclusive staging visualization tool that allows consumers multiple options for envisioning a home as their own. Zillow Showcase listings are the only ones on the platform that include video. Buyers can take a 3D tour of the home’s exterior through a Sky Tour using drone photography provided through Baird & Warner Image Services, and those with Apple Vision Pro can experience a virtual-reality-like tour of the home. Sellers have access to enhanced data that shows buyer interest and engagement, enabling true partnership with their listing agent on getting their home sold.
“Pairing Zillow’s unmatched reach with Baird & Warner Image Services’ high-quality media creates a turnkey marketing experience for our Baird & Warner agents,” said Shannon Lange, vice president of Image Services. “With our own in-house visual marketing division, Baird & Warner is in a unique position to maximize the benefit of Zillow Showcase to agents and their clients, both in terms of cost as well as listing quality with a premium visual portfolio.”
In addition to being offered to Baird & Warner agents at a reduced cost, the customized Zillow Showcase package will require no monthly contract, giving agents the ability to pay per listing. Though Zillow caps Showcase listings at 10% of its active listings within a market, Baird & Warner’s contract with Zillow guarantees inclusion. The firm has also created a dedicated support team to coordinate Zillow Showcase on behalf of its agents to save time and resources, another unique element to the exclusive Baird & Warner program.
About Baird & Warner Real Estate, Inc.:
Established in 1855, family-owned Baird & Warner is Chicagoland’s largest independent real estate services company. The Baird & Warner brand has been synonymous with making real estate easier through experience, innovation and integrity for more than 170 years. Steve Baird, the firm’s fifth-generation owner, has been consistently recognized among the industry’s most influential leaders. Baird & Warner is a 10-time Chicago Tribune Top Workplace award winner, and with almost 2,700 broker associates and staff in 30 offices and comprehensive mortgage, title, insurance and relocation services, it ranks among the nation’s top real estate firms. Learn more at BairdWarner.com.
Baird & Warner Zillow Showcase: Baird & Warner’s exclusive, customized program with Zillow Showcase will boost listing views and engagement on the platform at a 40% discount from the standard Zillow offering.