Like peanut butter and chocolate, retail and rental are perfectly fine alone, but put them together and the results can be amazing. No one knows this better than Diana Pittro, executive vice president of Taylor Johnson client RMK Management and an expert in managing properties with residential and retail components. So it made perfect sense for us to suggest a byline from Pittro to Multi-Housing News on RMK’s experience in successfully leveraging a mixed-used development’s retail traffic to lease its residential units. One great example, as covered in this story, is NEWCITY in Lincoln Park, where RMK promoted 360,000 square feet of retail, dining and entertainment space as an added amenity for the development’s 199-unit residential tower.

The residential tower at NEWCITY provides ample opportunity to cross promote with retail clients in the development (photo courtesy of David Seide/definedspace.com).