Owning Your Niche: How Agents Choose Their Specialty
In a tight market, it’s more important than ever for agents to know their buyers. When Chicago Agent wanted to connect with real estate brokers who specialize in a niche market, Taylor Johnson suggested agents at Baird & Warner and Related Realty who have found success catering to a specific demographic of clients. Teresa Del Toro of Baird & Warner frequently works with Spanish-speaking clients, while Nick Van Gorp of Related Realty focuses on first-time buyers — specifically millennials. Read their insights in the latest Chicago Agent issue, featuring Del Toro on the cover.