Developers, Agents And The Art Of Collaboration
As reported by Chicago Agent, new-home construction has reached the highest levels since the Great Recession, making it all the more important for developers to foster relationships with agents
who will help market and sell their communities. For Taylor Johnson clients Related Midwest and Belgravia Group, this means providing influential brokers with VIP experiences that include custom sales presentations and early showings. When Chicago Agent was looking to explore the developer/agent relationship in the publication’s “Fall New Construction” issue, we connected the writer with both firms. Read the story to learn how Related Midwest leverages its own in-house brokerage arm, Related Realty, to market developments like One Bennett Park, and how Belgravia “sells” agents on projects like Renelle on the River before they even break ground.
Read Full Article