Tech is more friend than foe in real estate, yet there’s increasing chatter about the effect artificial intelligence (AI) could have on the industry. For a deep dive on the topic, Laura Ellis, president of residential sales and the executive vice president of Taylor Johnson client Baird & Warner, worked with TJ on a Forbes byline about Realtors delivering a better kind of AI — authentic intelligence. According to Ellis, the human touch is critical to making the home buying and selling experience easier for consumers. Ellis also spoke at last year’s Inman Connect event discussing why robots will never replace Realtors. Read the full Forbes article here.

In a recent Forbes piece, Laura Ellis, president of residential sales and executive vice president at Baird & Warner, discusses how the amount of data provided by new technologies makes Realtors even more valuable.