Waterton Helps Launch App To Aid Visually Impaired
In March, Taylor Johnson client Waterton celebrated the U.S. debut of Loud Steps, a first-of-its-kind navigation tool benefitting the blind and visually impaired. Waterton, along with software developer Boni Global, introduced the iPhone app at DoubleTree by Hilton Hotel Chicago in Skokie. As part of promotion efforts for the project, Taylor Johnson secured a radio segment (WBBM Newsradio’s Noon Business Hour, March 30) and media placements in publications such as Hotels Magazine, Daily Herald, Hotel Management and REJournals.com.