Everything Old Is New Again: The Return Of Pocket Listings
In today’s competitive housing market, sellers are looking to their brokers for savvy marketing strategies that help their luxury listing stand out
One strategy that’s made a comeback across major cities is the pocket listing, also known as “off-market” or “private” listings. Patrick Ryan, managing broker and senior vice president of Taylor Johnson client Related Realty, was one of several luxury brokers who spoke with writer Camilla McLaughlin about the rationale for pocket listings — whether it’s to create demand, enhance cachet, protect privacy or test the market. Read about why and how these specialty listings benefit sellers and buyers in this Unique Homes feature.