Avoiding The Shared Office Identity Crisis
Shared office centers are known for their ability to bring together professionals from different backgrounds and industries, but they can also present challenges when it comes to establishing an identity and building brand awareness in an environment where other businesses – and, in some cases, the office provider – are simultaneously trying to make names for themselves. Knowing this topic would be a perfect fit for BizJournals.com’s “How To: Growth Strategies” blog, we pitched a contributed byline from Taylor Johnson client Amata Office Solutions on simple steps businesses can take to avoid getting lost in the shared office shuffle.
Amata’s newly renovated center on the 28th floor of 150 N. Michigan features a mix of private and collaborative workspaces, including huddle rooms for casual meetings and group work.