Customizing a new home with everything on a buyer’s wish list can cost anywhere from $350,000 to more than $1.5 million, depending on factors like location, size and materials, according to HomeAdvisor. However, adding a personal touch to a new-construction home doesn’t have to be a drain on a budget. That’s the angle a USA Today writer was pursuing when she came to Taylor Johnson seeking sources. We knew Red Seal Homes, a third-generation builder currently constructing homes in the Chicago and Nashville areas, could offer a great perspective on how working with a builder to research standard features and the costs of upgrades can make all the difference.

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Red Seal Homes, a third-generation builder currently constructing homes in the Chicago and Nashville areas, works with buyers to customize homes at its Provenance development near Northbrook, Ill.