A Dual Celebration Through Coordinated Event and PR Strategy
At Taylor Johnson, both PR and event teams collaborate closely on every detail of a client celebration — from the run-of-show to press outreach — to ensure efforts are strategically ...
Adapting Year After Year to Deliver Meaningful Moments
Taylor Johnson understands that every event has unique goals — and those goals can evolve over time. That was certainly the case when the Marshall Bennett Institute of Real Estate ...
Deepening Client Partnerships Through Collaboration
It’s always exciting when long-standing client relationships lead to new opportunities. Having planned the Marshall Bennett Institute of Real Estate at Roosevelt University’s annual gala for several consecutive years, Taylor ...
Reaching Key Audiences to Generate New Business
Taylor Johnson excels at getting our clients in front of the audiences they want to reach. When architecture firm Lamar Johnson Collaborative (LJC) completed Embry, a 58-unit luxury condominium building ...
Amplifying and Enhancing PR Results with Organic Social Media
For more than 45 years, Taylor Johnson has been providing media relations and public relations services to clients across the real estate industry, adding social media in the early 2000s ...
Boosting Built-To-Rent Visibility in a Target Market and Beyond
Many Taylor Johnson clients have a national scope, which means we often find ourselves engaged with local media in the hottest development markets across the country, wherever they may be. ...
Drumming Up Coverage Across a Project’s Lifespan to Maximize Visibility
In working with long-term clients, Taylor Johnson regularly has an opportunity to promote large-scale projects from conception to delivery — whether it’s a skyline-altering downtown high-rise or master-planned community in ...
Seizing the Moment to Amplify Results
One crucial aspect of effective real estate publicity is the ability to recognize an opportune moment and use that to craft a strategy that captures broader public and media attention. ...
Harnessing a Range of Strategies to Connect with National Audiences
There are a lot of ways for a new project to make a splash. When global real estate firm Lendlease launched the largest residential geothermal development in New York state, ...
Unveiling a Billion-Dollar Business Plan
The launch of a new, ambitious, business-defining strategy — one that will impact corporate structure, investment priorities and the market overall — requires a deft hand with the media to ...