Building Community, Showcasing An Amenity
Taylor Johnson regularly works with clients on grand opening events for high-profile residential, commercial, and mixed-use projects. So, when TJ client Related Midwest planned to open a 2-acre, publicly accessible ...
Creating A Signature Event To Celebrate A Development Milestone
2014 has been an exciting year for Chicago’s downtown luxury rental market with more than 1,800 units set to deliver across several new residential towers in 2014. Leading the pack ...
Being Proactive Pays Off In Reacting To CRE’s Racial Reckoning
After the death of George Floyd on May 25, 2020, protests and unrest erupted in Minneapolis and cities across the country, and addressing racial injustice quickly became of the utmost ...
Leveraging Video Content To Earn Traditional Media Coverage
There’s no question that video content can be engaging and impactful, reaching audiences across every news platform and social media channel. For PR, it’s a critical medium for pushing visual ...
Establishing A Veteran Homebuilder As The Go-To Industry Expert
Positioning an executive as a thought leader in their respective industry is a tried-and-true PR strategy. But figuring out how best to disseminate information in a way that resonates with ...
Targeting Sector-Specific Media
Sometimes, when we first sit down with a prospective new client, we hear that they’ve tried PR before without success. Unfortunately, it’s usually because they worked with a firm that ...