While many of Taylor Johnson’s clients have a presence in Chicago, where our agency is based, we work with them regionally, nationally and even internationally. Through that work, as well as our involvement in organizations whose members include journalists across the U.S., we have developed longstanding relationships with business and trade media that allow us to place narratives of growth, wherever our clients are expanding.

How do we develop all of those connections? Authentically, with personalized outreach that tailors pitches, press releases and bylines to whoever is on the receiving end.   

While relationships matter in PR, they alone don’t ensure coverage. We help media professionals in today’s often-slim newsrooms get their jobs done — on time, and to high standards — by responding promptly to source requests and sharing compelling ideas of our own, often offering experts across multiple real estate disciplines who can speak to the same topic or trend from multiple perspectives. It’s PR blocking and tackling like this that really builds media relationships over time. This consistent approach helps us break into and maintain a presence in any market our clients want to be in. 

Case in point: To date, TJ has secured more than 100 print and broadcast stories in 20+ states to support CRG’s multibillion-dollar industrial and multifamily development platforms. Media coverage has ranged from the Pacific Northwest to the Sunbelt and everything in between. Whether it’s market-level coverage in Phoenix, St. Louis or Boston, or nationally focused articles in outlets like PERE, CoStar or Wealth Management Real Estate, we’re able to saturate media while focusing efforts on the opportunities with the best ROI.

In another example, long-term client Fifield Cos. broke ground in two new markets, Miami and Denver. We supported Fifield’s expansion with coverage that appeared in media like Mile High CRE, Denver Gazette, South Florida Business Journal and Southeast Real Estate Business.

The more our clients grow, the more we focus on getting media the news, content and ideas they can use. From experience, we know it’s that approach that builds the strongest relationships and stands the test of time.