A Dual Celebration Through Coordinated Event and PR Strategy
At Taylor Johnson, both PR and event teams collaborate closely on every detail of a client celebration — from the run-of-show to press outreach — to ensure efforts are strategically ...
Reaching Key Audiences to Generate New Business
Taylor Johnson excels at getting our clients in front of the audiences they want to reach. When architecture firm Lamar Johnson Collaborative (LJC) completed Embry, a 58-unit luxury condominium building ...
Boosting Built-To-Rent Visibility in a Target Market and Beyond
Many Taylor Johnson clients have a national scope, which means we often find ourselves engaged with local media in the hottest development markets across the country, wherever they may be. ...
Drumming Up Coverage Across a Project’s Lifespan to Maximize Visibility
In working with long-term clients, Taylor Johnson regularly has an opportunity to promote large-scale projects from conception to delivery — whether it’s a skyline-altering downtown high-rise or master-planned community in ...
Seizing the Moment to Amplify Results
One crucial aspect of effective real estate publicity is the ability to recognize an opportune moment and use that to craft a strategy that captures broader public and media attention. ...
Harnessing a Range of Strategies to Connect with National Audiences
There are a lot of ways for a new project to make a splash. When global real estate firm Lendlease launched the largest residential geothermal development in New York state, ...
Unveiling a Billion-Dollar Business Plan
The launch of a new, ambitious, business-defining strategy — one that will impact corporate structure, investment priorities and the market overall — requires a deft hand with the media to ...
Sharing Stories of Growth – Wherever Growth Occurs
While many of Taylor Johnson’s clients have a presence in Chicago, where our agency is based, we work with them regionally, nationally and even internationally. Through that work, as well ...
Promoting Housing Equity Through New Models of Development
When longtime Taylor Johnson client The Habitat Company pivoted direction in recent years to focus on large-scale mixed-use, mixed-income projects created through public-private partnerships, we helped the firm grab local ...
Launching A Future Icon In Chicago’s Fulton Market District
It’s said you never get a second chance to make a first impression. So, when client Related Midwest entrusted Taylor Johnson to announce The Row Fulton Market — a striking ...