Promoting Executive Thought Leadership – Even When Leadership Changes
Taylor Johnson has extensive experience with elevating executives at the local, regional and national levels, in support of broader corporate objectives. Since 2006, we have led PR efforts for Chicago-based ...
Grabbing National Headlines With A Pandemic Pivot
As the start of the 2020-21 school year saw a shift to remote learning, there was a rush among many Chicago parents to find spaces outside their homes where children ...
Giving Stakeholders Information They Need To Take An Educated Position
With more than 45 years of experience in real estate communications, Taylor Johnson is well-versed in the challenges faced by developers throughout each stage of a project: from concept to ...
Promoting The Nation’s First Next-Generation Office Building, Updated For The COVID-19 Era
With the onset of the COVID-19 crisis came a greater emphasis on hygiene, health and wellness, and Parkside Realty, Inc., the development team behind Fulton East -- a 12- story, ...
Being Proactive Pays Off In Reacting To CRE’s Racial Reckoning
After the death of George Floyd on May 25, 2020, protests and unrest erupted in Minneapolis and cities across the country, and addressing racial injustice quickly became of the utmost ...
Leveraging Video Content To Earn Traditional Media Coverage
There’s no question that video content can be engaging and impactful, reaching audiences across every news platform and social media channel. For PR, it’s a critical medium for pushing visual ...
Establishing A Veteran Homebuilder As The Go-To Industry Expert
Positioning an executive as a thought leader in their respective industry is a tried-and-true PR strategy. But figuring out how best to disseminate information in a way that resonates with ...
Targeting Sector-Specific Media
Sometimes, when we first sit down with a prospective new client, we hear that they’ve tried PR before without success. Unfortunately, it’s usually because they worked with a firm that ...