Chicago-based Lexington Homes had every intention of building a model home at its Lexington Place community in Bridgeport, but planned model sites kept selling before it could start construction. As the Chicago Tribune reports in this story, the city’s heated real estate market has forced many builders like Taylor Johnson client Lexington Homes to tweak their marketing strategies. In the case of Lexington Place, potential buyers don’t tour model homes, but homes of actual residents at the community. To learn more about how Lexington’s strategy is working and other ways builders and lenders are attracting buyers, read the full story here.

Strong sales at Lexington Place in Bridgeport has Lexington Homes taking a new approach to building model homes.