In an ambitious plan that prioritizes the underserved middle class, Taylor Johnson client CRG recently unveiled a $1B residential investment strategy that includes building suburban apartment communities in high-growth Sun Belt markets. Dubbed “Essential” communities by CRG, these new-construction developments target households earning between 80% and 120% of the U.S. average median income and are designed for the work-from-home lifestyle, with pocket offices and Zoom-worthy common spaces. Knowing CRG’s bet on the middle-income market would be newsworthy, we pitched an exclusive with CRG managing partner JJ Smith to Crain’s Chicago Business and earned coverage in trade and business media including Bisnow, RE Journals, GlobeSt., Multi-Housing News, St. Louis Business Journal and Institutional Real Estate.

CRG’s first “Essential” apartment community, Broadway Chapter, is located in Fort Worth, Texas and scheduled for delivery in summer 2021.