As the pandemic continues to impact normal routines, home sales is one area where new tools and techniques are being used in tandem with an in-person experience to close the deal. When we heard about the steps being taken by Taylor Johnson client Lexington Homes at its newest communities – including Parkside of Glenview – to make it easier for potential buyers to navigate home tours, we shared the information with the Daily Herald’s local news outlet, the Glenview Herald. The resulting story, which also features TJ client Baird & Warner, highlights how Lexington is approaching new-home showings adapted for COVID-19, with enhanced 360-degree virtual tours, the use of Zoom and FaceTime for virtual walk-throughs, complimentary masks and gloves for visitors, and ramped-up cleaning practices in model homes and sales centers. As mentioned in the story, while buyers appreciate the virtual tools, the builder has found many still want to see the home in person and have a “live” experience before buying. Read more here.

Lexington Homes has begun sales at Parkside of Glenview, a new community of 29 single-family homes, all with first-floor primary suites. The builder is utilizing new tools and technologies to interact with buyers in sales centers and model homes due to the pandemic.