After an unprecedented election, UNITS magazine asked leading multifamily firms if they would be adjusting their strategies to reach a demographic that may have be ignored during the election. Of course UNITS wanted to hear what Taylor Johnson client The Habitat Company had to say — after all, Habitat manages more than 23,000 rentals across five red and blue states. As noted in the article, Habitat’s approach has always been to market the asset based on its unique selling proposition, identify the right media channels and build the biggest audience possible to drive demand and maintain high occupancy. To read more about marketing properties in today’s political climate, read the full article here.

The Habitat Company, which manages more than 23,000 rentals across the United States including Asbury Plaza in Chicago, uses a broad approach to market its properties.