From state-of-the-art virtual tours to white-glove front-door deliveries, Taylor Johnson clients Optima, Inc., Porte and RMK Management Corp. are reinventing the apartment hunt as well as the entire residential experience for renters during the pandemic. That was certainly the focus of writer Barbara Ballinger’s recent story in Realtor Magazine where she painted a vivid picture of what multifamily residents can expect when looking for a home today. Highlights of the piece include a renter’s virtual tour experience at Optima Signature; Porte’s unique use of QR codes for online sneak peek tours; and RMK looping in leasing consultants to connect with prospects for online “real time” walk-throughs of buildings like The Residences of Addison & Clark.

 

Virtual tours and innovative online marketing are part of the new normal for buildings like (left to right) Optima Signature, The Residences of Addison & Clark and Porte.
Addison & Clark photo credit: Joe Zekas/YoChicago.