HSA Commercial Adds Experience to Retail Mix
E-commerce is reshaping the brick-and-mortar landscape, where experiences have emerged as a key differentiator among brands looking to gain — or maintain — a competitive edge. Taylor Johnson client HSA Commercial Real Estate‘s recent acquisition and planned redevelopment of the Brookfield Fashion Center, as well as the firm’s other projects in the Milwaukee area, including The Mayfair Collection and newly rebranded Calhoun Crossing, highlight the evolving tenant mix found in today’s shopping centers. In a recent interview with GMToday.com, HSA Commercial’s Brenton Schrader outlined the three strategies brick-and-mortar stores are employing to stay relevant in the eyes of today’s tech-savvy shoppers.
Brookfield Fashion Center is one of several Milwaukee-area properties that HSA Commercial Real Estate is transforming into destination centers that offer goods and experiences that aren’t available online.