As brick-and-mortar retail competes for consumers, more mixed-use properties have added programming to lure and engage shoppers.

Taylor Johnson client HSA Commercial Real Estate is on the forefront of this growing trend as it ramps up summer entertainment offerings at The Mayfair Collection in Wauwatosa, Wis. HSA Commercial collaborated with local arts groups and other strategic partners to launch a summer lineup of weekly live music, children’s theater and yoga classes in its green plaza space. Knowing Milwaukee-area media would be interested, TJ pitched and secured placements in WDJT-TV (CBS 58), Patch and the Milwaukee Journal Sentinel. For more photos and updated news on upcoming events, visit the Mayfair Collection Facebook page.

Live music every Friday night, a children’s theater and more are part of the summer entertainment schedule HSA Commercial Real Estate programmed for The Mayfair Collection outside Milwaukee.