Having a website is a critical component of a builder’s online marketing strategy. But what if the website is meh at best and, at worst, stinks? Taylor Johnson client New Home Star, the largest private seller of new homes in the US, knows a thing or two about what buyers are looking for from builders’ websites. Because of New Home Star’s expertise, we secured a byline in Builder magazine from the firm’s lead market analyst, Oren Jacobson, discussing what most builders are doing wrong with their online marketing and how to correct the problem. Read the full article here.

New Home Star knows about online marketing and selling new homes. The company recently celebrated selling 548 new homes in one month with a sales rally in Cancun, Mexico.