Pop-Up Stores Aren’t Just For Halloween

October 30, 2013

Halloween stores pop up all over the city this time of year, but how effective is the temporary store strategy for those selling something other than plastic goblins and rubber masks? Pretty good, actually, according to Taylor Johnson client Jameson Commercial who discussed the growing phenomenon with WBEZ radio. Pop-up stores are not just seasonal, they can also serve promotional purposes for higher-end retailers, garner greater exposure for available retail space and provide an opportunity to test a market before committing to a long-term lease.
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