Psychographics And The Power Of Customization In Interior Design

September 8, 2021

As Taylor Johnson client Mary Cook Associates (MCA) rolls out its white paper series based on the commercial interior design firm’s proven seven fundamentals of interior design methodology, team TJ is conducting targeted media outreach around each paper. For the latest one entitled “Psyched About Psychographics,” we secured an interview with MCA founder and president Mary Cook on the Multi-Housing News “Mission Success: Women in Multifamily” podcast to discuss the importance of psychographics in uncovering each generation’s evolving housing preferences and designing accordingly. Meanwhile, the first white paper in MCA’s series – “There’s No Place Like Home, Or Is There?,” which discusses today’s changing home landscape – continues to reach industry decision makers. Most recently, we coordinated the inclusion of an excerpt from the white paper in Preparing for Re-Entry, an e-handbook from the publishers of Buildings magazine that shares strategies for working, living and learning in the post-pandemic world. Open TJ TALK to read more:

Listen to the Multi-Housing News podcast episode here.

Mary Cook, founder and president of Mary Cook Associates, was the latest guest on the Multi-Housing News “Mission Success: Women in Multifamily” podcast.


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