Service Tops Glitz In Post-Pandemic Amenities Race

March 16, 2021

Over-the-top multifamily amenities, from boxing rings and chef-inspired kitchens to bourbon lounges and recording studios, were at the forefront of renters’ wish lists pre-pandemic. Fast-forward to 2021 and amenity offerings have shifted to virtual connections and services that provide kinship and engagement for home-bound residents. Service-oriented amenities, such as virtual classes and on-site dining experiences, are now taking center stage, while shared spaces are being reimagined for distanced activities and more year-round outdoor time. When Multifamily Executive needed sources to provide perspective on renters’ new amenity wish lists, we connected the writer with Taylor Johnson clients Downtown Apartment Company and Optima, Inc. Read the full article to learn how buildings across the country, such as Optima Signature in Chicago’s Streeterville neighborhood, have adjusted their amenities to support residents’ new needs.

In Chicago’s Streeterville neighborhood, Optima Signature’s 16 fire pits provide a respite for residents seeking fresh air in colder weather. The building also installed more heat lamps in common areas as a post-pandemic pivot.


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