The dog lovers at Taylor Johnson couldn’t help but notice all the pooches posting on social media about life at Chicago’s newest apartment communities.  Seeing a trend, we reached out to Forbes.com with examples from TJ clients Bond Companies, developer of Spoke Apartments, and Fifield Companies, developer of NEXT. The resulting story focused on ways multifamily developers and property managers are engaging with their socially savvy canine residents to build a rapport with their owners while simultaneously marketing to prospects. Read more here about how @Sir_Buckley_Doodle at Spoke Apartments and @DaisyAtNext, the NEXT house dog, are, paws down, some of the best influencers around.

@DaisyAtNext, the NEXT house dog, shares on Instagram her high-rise living adventures at the River North apartment building.