Taylor Johnson Clients Talk Design And Marketing At CPE-MHN 2020 Summit

November 10, 2020


With renter preferences shifting due to the pandemic, day two of last week’s Commercial Property Executive – Multi-Housing News 2020 Summit virtual event focused on the multifamily market. When event organizers were looking for insightful and engaging panelists with a national multifamily presence for the summit’s second day of sessions, they knew Taylor Johnson would have some suggestions at the ready. We identified Mary Cook, founder and principal of TJ client Mary Cook Associates, a commercial interior design firm, for the “What’s Hot in Development and Design” panel and David Wolf, president and CEO of TJ client Wolf Development Strategies for the “Marketing Makeover” session. As Cook shared the rising importance of health, wellness and creating a sense of community in multifamily design, Wolf discussed how new renter tastes mean marketing teams needed to adjust messaging strategies to emphasize privacy, exclusivity and design. To learn more about Cook’s session, read here and for Wolf’s panel, click here.

 

David Wolf of Wolf Development Strategies and Mary Cook of Mary Cook Associates discussed what’s trending in multifamily design and marketing in separate breakout sessions at last week’s CPE-MHN 2020 Summit.


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