The Builder-Agent Connection
The relationship between homebuilders and real estate agents is typically a mutually beneficial one.
Agents are an important source of sales traffic for new-home communities, and in return builders often offer special programs and incentives for broker partners. Chicago Agent Magazine recently explored this relationship in its Fall New Construction issue, with Taylor Johnson clients Barnett Homes, New Home Star and Lexington Homes sharing how they involve agents in the new-construction sales process. Read more in the full article here.
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