Competition is fierce among multifamily assets in most markets – even tight markets where vacancy is low. Real Estate Forum recently interviewed Taylor Johnson client Barbara Gaffen, CEO of Prime Property Investors, for insights on the best ways to compete with other properties without breaking the bank. To learn Barbara’s strategy, as well as other multifamily investors, click here.

According to PPI’s Barbara Gaffen, stressing your properties’ best features is one easy way to compete with other properties without breaking the bank.