The Socialization Of Shopping Centers
With e-commerce accounting for a greater share of retail sales — 8.1 percent in the second quarter, vs. 7.1 percent a year earlier — both shopping center developers and retailers alike are getting creative to compete for customers and stay relevant. When Chain Store Age asked for strategies retail centers are employing to lure shoppers away from their screens, we knew Taylor Johnson clients Englewood Construction, KTGY Architecture + Planning and HSA Commercial Real Estatewould have expert insights from multiple perspectives. Read the article to learn some of the keys to success, includingbuilding experiential “entertainment districts” that attract people, not just shoppers.