Exclusive one-year agreement positions Baird & Warner as the only Chicagoland brokerage offering powerful time-saving and personal-branding tool

Baird & Warner, Chicagoland’s largest independent and locally operated real estate brokerage, today announced the launch of a customized marketing assistant for its agents from Rejig.AI, an artificial intelligence-powered marketing automation tool that creates, manages and schedules social media content across multiple platforms.

Developed specifically for real estate agents, teams and brokerages, Rejig.AI functions as an AI virtual social media assistant that generates, schedules and publishes branded social content tailored to an individual agent’s neighborhood, market niche, target audience and online personality. Baird & Warner has secured a one-year exclusive agreement with Rejig.AI in the Chicagoland market, which will be rolled out companywide on March 3, offering agents a version of the tool that addresses the specific needs of Baird & Warner agents, with an enhanced integration with MRED-MLS to provide the most up-to-date market and listing information.

Instead of manually researching relevant articles, copying and pasting content, sourcing images and formatting posts across multiple platforms, Baird & Warner agents can leverage Rejig.AI to streamline the process by creating an individual profile and automating the majority of the social media workflow. Rejig.AI produces personalized posts, videos and reels customized with the agent’s logo, colors, licensing information and even voice. Agents can upload photos, videos and web links directly to the platform for Rejig.AI to build a post around, or the system can suggest posts by automatically scanning the web for local news, pulling market statistics from Local Logic and sourcing data directly from the Multiple Listing Service (MLS), including new listings, listings under contract and price changes.

“Social media is one of the most powerful ways our agents stay connected to their current clients, past clients and communities, but it is also one of the most time-consuming and repetitive parts of the real estate business,” said Dean Rouso, senior vice president of strategic initiatives at Baird & Warner. “Our exclusive partnership with Rejig.AI responds to what we were hearing from Baird & Warner agents – requests to make social media more efficient but remain highly personalized and optimized specifically for the Chicagoland market. It is yet another innovative tool Baird & Warner is offering in the agent-first approach it is taking as the industry continues to transform.”

During the Rejig.AI onboarding process, agents provide information such as their headshot, logo, website and target neighborhoods. That information is loaded into the system prior to a consultation call with a Rejig specialist, who completes the setup and provides a tutorial. As agents use the platform, the AI learns their preferences for an increasingly tailored experience. In the first few weeks, agents are encouraged to create and refine their own posts using AI so the system can better understand the content each agent wishes to prioritize and their individual social media style.

Agents can prompt the system with requests such as “Create a graphic for my open house this weekend,” select a time and schedule the post across social media networks such as Facebook, Instagram, LinkedIn, TikTok, Google Business and YouTube. The platform can also generate carousel photo posts, videos and reels, which agents can schedule themselves or allow the assistant to schedule automatically across the week ahead. Rejig also delivers a monthly performance report detailing views, shares and engagement, along with a weekly text message previewing the upcoming content schedule and highlighting which recent posts generated the strongest engagement.

Users can take advantage of an optional AI-powered voice cloning feature that allows Baird & Warner agents to record a sample of their voice the system can then use to generate posts on topics of the agent’s choice and create videos with an automated AI voiceover that reproduces the agent’s voice.

Early beta testing among Baird & Warner agents has yielded encouraging reactions and results. “The response from our agents has been overwhelmingly positive,” Rouso said. “Agents appreciate how the tool gives them control over their brand while eliminating the manual steps that make social media marketing so time-intensive. Rejig can save agents hours each week on content creation and marketing, serving as a far more affordable alternative to hiring designers, videographers and dedicated social media managers. It keeps agents top-of-mind with a consistent online presence while allowing them to focus more on their business and their clients, especially when they are in the middle of juggling multiple transactions.”

The launch of Rejig.AI follows Baird & Warner’s recent rollout of Remi, the company’s AI-enabled virtual assistant trained on the firm’s real estate processes, policies, forms and more than 170 years of local market knowledge. Remi provides 24/7 guidance on contracts, advertising rules, office procedures and neighborhood-specific regulations, and operates under an exclusive agreement with Baird & Warner.

Rejig.AI and Remi join a growing suite of technology tools at Baird & Warner, including RealReports, which features an AI assistant called Aiden that delivers property-specific research for buyers, sellers and agents nationwide. The platform provides environmental reports, permit history, multiple-offer and inspection analysis, and summaries of condominium association rules and regulations. Baird & Warner also provides all its agents with Cloze, an AI-driven CRM system, which was recently named the 2025 Best of Proptech: SAAS & Productivity Tools by Inman.

About Baird & Warner Real Estate, Inc.:
Established in 1855, family-owned Baird & Warner is Chicagoland’s largest independent real estate services company. The Baird & Warner brand has been synonymous with making real estate easier through experience, innovation and integrity for more than 170 years. Steve Baird, the firm’s fifth-generation owner, has been consistently recognized among the industry’s most influential leaders. Baird & Warner is a 10-time Chicago Tribune Top Workplace award winner, and with almost 2,700 broker associates and staff in 30 offices and comprehensive mortgage, title, insurance and relocation services, it ranks among the nation’s top real estate firms. Learn more at BairdWarner.com.

Click here to see a short video of how Rejig.AI streamlines social media for Baird & Warner agents.

Rejig.AI provides Baird & Warner agents with an intuitive dashboard that centralizes and automates social media content creation, scheduling and publishing across platforms including Facebook, Instagram, LinkedIn, TikTok, Google Business and YouTube. (Image credit: Baird & Warner)